The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered 2.6 million TV viewers. At Zapr Media Labs, we analysed viewership for the first five weeks and found consistent viewership across episodes, with impressive show-stickiness indicators! Following its Hindi counterpart, the new season opened Read more…
Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?
This study breaks down the show's success indicators like stickiness, migration from other shows, geo level penetration and purchase power of viewers.
Salman Khan steals weekend Hindi entertainment viewership: ‘Sultan’ and ‘Bigg Boss 10’ boost channel performance
The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered on television (Sony Max), while Colors TV launched season 10 of India’s most popular reality TV show ‘Bigg Boss’ - hosted by Salman Khan for the sixth time. The shows had a massive impact on weekend Hindi entertainment viewership - giving popular TV shows like The Kapil Sharma Show a run for their money.(more…)