TV Analytics

Bollywood fans bid 2016 goodbye with favourite movie stars

New Year’s Eve was a Bollywood party right at home for 71.4 million Indian TV viewers who tuned in to watch the last Hindi movie award show of 2016. The 'Star Screen Awards' gave Star Plus a whopping 1.6x rise in Primetime weekend viewership compared to previous weeks in December. Zapr Media Labs tracks viewership for the show which gripped viewers up till the very last hour of the year.

Using cutting edge TV-to-Mobile mapping technology, we identified these viewers and profiled their award show consumption in 2016. Our insights reveal an audience segment who tuned into almost every major Hindi movie award show aired on Television.  

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By zaprmedialabs, ago
TV Analytics

IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs

Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and television. The ‘IIFA Awards 2016’ telecast alone attracted a massive audience of 71.2 million TV viewers. Besides the glamour and the general celeb craze, a closer look at the award show's general impact on Hindi entertainment viewership reveals that Bollywood award shows deserve special attention.

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By zaprmedialabs, ago
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