TV Analytics

Kabaddi World Cup 2016 attracts more than just Kabaddi fans across India

After nine years of no play, the Kabaddi World Cup is back this year, and for the first time - broadcast LIVE on Indian Television. Witnessing the Indian Kabaddi Team’s third consecutive win in the World Cup, the tournament garnered a massive viewership of 74 million unique TV viewers in India.

56.5% of the Kabaddi World Cup viewers had previously watched the Pro Kabaddi League earlier this year. Having successfully roped in Kabaddi fans, did the Kabaddi World Cup also acquire what brand advertisers call a ‘Sport Audience’ segment in India?

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By zaprmedialabs, ago
TV Analytics

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.

The ODI game format garnered 64% higher viewership than the Test matches, even rivalling the viewership numbers of the world’s largest viewed cricket league - the IPL.

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By zaprmedialabs, ago
Case Studies

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

In the age of digital everything, advertising on Television is expensive but the opportunity it provides is unparalleled - A brand image can be constructed quicker and on a much larger scale, solving problems such as awareness and top of mind recall effectively. How can these TV ads find their way to relevant audiences and ad viewers to drive Brand Frequency in the most effective manner?

When Brands advertise on television, they don’t just settle for “awareness”. They want maximum recall among target audiences. And how best to attain this? By continuous exposure to brand messages.

For our clients, Zapr provides the only platform that helps connect TV and mobile comprehensively for brand campaigns.

Zapr Media Labs we recently executed an advanced targeting campaign for a new product by a major Banking and Financial Services brand. We identified specific individuals who had watched the brand’s offline TV commercials over a period of time and engaged with them on their smartphones.

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By zaprmedialabs, ago
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