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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

With the rise of internet-based businesses and e-transactions, digital engagement has become a key f...
Suzanne Sangi Dec 18, 2019 1:06:11 PM

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi Nov 12, 2019 1:16:32 PM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

What Advertisers can learn from Brands that made Big TV events Bigger

Marketers have plenty to look forward to this new year - national elections are right around the cor...
Suzanne Sangi Jan 8, 2019 12:35:01 PM

3 Ways To Ace Your Next Big TV Ad Strategy

The big ticket events like festive seasons are stressful times for brand marketers and their pockets...
ZAPR Blog Nov 28, 2018 6:27:06 PM

Ad Analytics: How popular football league ISL impacted Indian markets

Homegrown football tournament ‘Indian Super League’ (ISL) commanded as high as 9.4 million viewers i...
Zapr Media Labs Mar 12, 2018 11:04:01 AM

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