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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Natural Language Processing: Multiple Intent Handling in Chatbots

In this week's episode, Litan and Srinath delve into the fascinating world of Natural Language Proce...
Zapr Media Labs Dec 23, 2020 3:40:18 PM

Computer Vision: Salient Object Detection

Launching the first episode of Zapr Tech podcasts. We're going to start by discussing research topic...
Zapr Media Labs Dec 3, 2020 4:38:09 PM

Top TV Viewership Insights from IPL 2020

IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happe...
Sruthi Veer Nov 30, 2020 12:00:00 PM

How We Enhanced Productivity of Zapr’s Data Platform and Saved Costs

At Zapr, we have the world's largest repository of offline media consumption and we bridge the gap b...
Gaurang Patel Nov 26, 2020 2:08:04 PM

How To Make The Best Use Of Real-time TV Data This Festive Season!

The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer Oct 28, 2020 1:00:00 AM

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer Oct 27, 2020 11:00:00 AM

The Growing Need For Accurate TV Data – And How You Can Find It!

In the current ever-evolving media landscape and shifting TV trends, real-time TV viewership data ha...
Sruthi Veer Oct 22, 2020 12:30:00 PM

Top 5 Interest-based Behavioral Segments You Should Target on Digital Now

In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer Oct 19, 2020 11:30:00 AM

Zapr Integrates With The Trade Desk!

We’re delighted to announce our partnership with The Trade Desk in providing brands and advertisers ...
Zapr Media Labs Sep 28, 2020 1:30:00 PM

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

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