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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Global Citizen Festival India 2016: all about the TV viewership!

Check out everything you need to know about the event's Live TV viewership as Coldplay, A.R. Rahman,...
Zapr Media Labs Nov 23, 2016 11:30:25 AM

Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016

Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered si...
Zapr Media Labs Nov 21, 2016 3:03:18 PM

ZAPR Testimonials | Mallikarjun Das, Group CEO, Starcom India

Starcom Worldwide is a global media-tech company with the vision of combining data and technology to...
Zapr Media Labs Nov 18, 2016 5:17:17 PM

Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership

The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in Indi...
Zapr Media Labs Nov 17, 2016 5:04:37 PM

Has Priyanka Chopra's 'Quantico' Season 2 performed better than Season 1?

Priyanka Chopra's hit American TV series 'Quantico' is back this year but has it been able to recrea...
Zapr Media Labs Nov 16, 2016 7:02:53 PM

The 2-day showdown: Modi & Trump cause 37.3 % spike in Indian News Viewership

November 8th and 9th were momentous days that set India abuzz: P.M Modi’s demonitisation announcemen...
Zapr Media Labs Nov 15, 2016 4:58:00 PM

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the B...
Zapr Media Labs Nov 10, 2016 5:23:43 PM

Kabaddi World Cup 2016 attracts more than just Kabaddi fans across India

After nine years of no play, the Kabaddi World Cup is back this year, and for the first time - broad...
Zapr Media Labs Nov 8, 2016 11:20:05 AM

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matche...
Zapr Media Labs Nov 8, 2016 11:01:55 AM

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

In the age of digital everything, advertising on Television is expensive but the opportunity it prov...
Zapr Media Labs Nov 4, 2016 2:30:58 PM

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