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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

From being the only TV personality in The Forbes India Celebrity 100 list last year to now signing a...
Zapr Media Labs Dec 21, 2016 12:03:25 PM

Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement

Cross Platform targeting certainly is (or should be) the mantra for Brand advertisers in an era wher...
Zapr Media Labs Dec 20, 2016 10:08:50 PM

Does Tamil 'Super Singer Junior' hit the right notes across South India?

'Super Singer Junior' is back with a bang! The Tamil reality show, now in Season 5, continues to be ...
Zapr Media Labs Dec 14, 2016 3:40:46 PM

Was The Jungle Book TV premiere a bigger hit in English or Hindi?

The latest Disney adaptation of Mowgli's adventures in the jungle has finally reached Indian Televis...
Zapr Media Labs Dec 12, 2016 3:25:23 PM

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

The first El Clasico face off this La Liga season was more than the usual Live Football affair in In...
Zapr Media Labs Dec 6, 2016 2:40:53 PM

India vs England 2016: TV viewership so far

The Indian cricket team's last tour for the year 2016 has garnered 120 million unique viewers so far...
Zapr Media Labs Dec 2, 2016 5:31:20 PM

Rajinikanth 'Thalaivar' breaks all barriers: regional TV premieres rope in millions

Following immense release hype characteristic of a Rajinikanth movie, the TV premieres of ‘Kabali’ i...
Zapr Media Labs Nov 30, 2016 4:29:26 PM

Regional news provider engages with language target groups across India and Gulf countries

At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging...
Zapr Media Labs Nov 28, 2016 4:50:52 PM

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festiva...
Zapr Media Labs Nov 25, 2016 11:44:22 AM

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan,...
Zapr Media Labs Nov 24, 2016 2:53:30 PM

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