The Amitabh Bachchan hosted show has claimed nearly 50% share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season.
Myntra, leader in Indian fashion e-commerce, on how Zapr data enabled them to profile users by their TV consumption, creating highly relevant app experience.
In four years, Bala has seen the complete evolution of Zapr’s double-edged SDK (Data and Ad-tech) and is the guy for all things data. Read how it all happened.
This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
Solving complex Big-Data problems everyday, Atreyee is pushing the boundaries of data search and retrieval in an industry where women have had lesser space so far.
Godrej reached audiences who had never watched their TV ads: more than 70% completed video views on mobile among targeted SECs.
Anand Chakravarthy, Managing Partner at Maxus India, on how Zapr allows media planners to delve deeper into consumer data for real, actionable insights.
Flying Cursor uses Zapr targeting to reach offline viewers of their client bike brand's commercials during IPL: 4x higher website traffic + 2x engagement.
Siddharth Agarwal VP and Head of Engineering at Zapr in conversation with Sharan Tulsiani, VP BD and Alliances, address some of the basic concerns that Indian engineers currently face.
Zapr is the first Indian company verified by world leading Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.