<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

India's first ODI victory against England: 108 Mn TV viewers

India's winning streak in the Test series continued into the new year as the team sealed its first O...
Zapr Media Labs Jan 18, 2017 5:49:33 PM

PM Modi's nationwide address on New Year's Eve viewed by 128.2 Mn Indians

PM Narendra Modi’s first public appearance on Indian Television after his demonisation announcement ...
Zapr Media Labs Jan 16, 2017 2:14:45 PM

MasterChef India dishes success with both Hindi GEC, Food & Lifestyle audiences

A growing segment in Indian Television, Food and Lifestyle shows have recently seen greater inclusio...
Zapr Media Labs Jan 13, 2017 9:57:31 AM

Bollywood fans bid 2016 goodbye with favourite movie stars

New Year’s Eve was a Bollywood party right at home for 71.4 million Indian TV viewers who tuned in t...
Zapr Media Labs Jan 10, 2017 5:00:23 PM

Zapr Testimonials | Subramanya Sharma, CMO Cleartrip

Cleartrip is a leading online travel company operating in India and the Gulf regions. Subramanya Sha...
Zapr Media Labs Jan 4, 2017 6:04:50 PM

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of un...
Zapr Media Labs Jan 3, 2017 2:25:20 PM

New Kannada serial 'Niharika' grabs top Weekday Primetime viewership

Pitched as a story that moves away from the usual 'kitchen drama', Kannada serial Niharika on Star S...
Zapr Media Labs Jan 2, 2017 12:54:04 PM

'Everest' scales 2.2 Mn viewers on Christmas day

Christmas was not all coziness with the premiere of UK Box office hit 'Everest' on Indian Television...
Zapr Media Labs Dec 28, 2016 12:13:14 PM

Women’s Cricket: India’s next big Sport?

It’s been a great year for Indian women’s sports: from winning Olympic medals to the first season of...
Zapr Media Labs Dec 27, 2016 1:10:00 PM

How ‘successful’ was the Sony Max success celebration campaign?

With smashing movie premieres like Sultan and widely viewed primetime specials Sony Max celebrated i...
Zapr Media Labs Dec 21, 2016 4:13:29 PM

    Related Posts

    Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

    IPL is just around the corner, which means you’re probably already wondering how to leverage India’s bigg...
    Zapr Media Labs Feb 17, 2022 1:11:52 PM

    How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

    It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
    Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

    Redefine Digital Branding of Consumer Products With Zapr Smart Segments

    The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
    Sirisha Venkatesh Feb 3, 2022 2:43:23 PM