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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?

Sweeping four victories out of five matches, the Indian men’s Cricket team garnered as high as 113.7...
Zapr Media Labs Nov 7, 2017 9:34:02 AM

Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct

If you think the typical saas-bahu audience may not be the right target for your premium messaging, ...
Zapr Media Labs Nov 3, 2017 8:34:35 AM

Zapr at MMAs: 2 Golds, 1 Silver and industry award for 'Best In Show'

We are elated to share with you that Zapr has bagged four big awards at the MMA (Mobile Marketing As...
Zapr Media Labs Nov 1, 2017 10:44:54 AM

How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?

Kaun Banega Crorepati (KBC) is back after three years with as high as 37.21 million viewers for Sony...
Zapr Media Labs Oct 24, 2017 8:05:45 AM

“Zapr’s data was really helpful to connect the dots” - Juhi Singh, Myntra | Zapr Testimonials

Myntra, a leader in Indian fashion e-commerce, deep-dives into Zapr data to understand their app use...
Zapr Media Labs Oct 23, 2017 4:18:34 PM

Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr

Bala joined as an intern and helped build Zapr’s entire tech-stack from scratch. In four years, he's...
Zapr Media Labs Oct 20, 2017 4:40:22 AM

What keeps Indian Engineers up at night | Zapr Fireside

Indian engineers have been at the receiving end of much vitriol in recent times: reports point out a...
Zapr Media Labs Oct 18, 2017 3:54:00 PM

How Atreyee Dey redefined both Big-Data problems and Gender Norms

Atreyee Dey has worked in Tech R&D for more than ten years. Now she’s solving complex Big-Data p...
Zapr Media Labs Sep 20, 2017 5:44:23 PM

Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile

Godrej No.1, a major Indian FMCG brand, grows ahead of the category as more players jump onto the ‘n...
Zapr Media Labs Sep 6, 2017 2:34:22 PM

Zapr Testimonials | Anand Chakravarthy, Managing partner - Maxus India

Maxus India is part of a GroupM and WPP global network of local media agencies. Embracing technology...
Zapr Media Labs Aug 30, 2017 9:41:06 AM

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