Viewers of Top Hindi GECs watched a lot of premium content on news and sports channels, while their mobile handset-type data suggests high-spending patterns.
The Amitabh Bachchan hosted show has claimed nearly 50% share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season.
This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
Zapr analyzes viewership of Filmfare Awards; the metrics reflect purchase power and consumption patterns of viewers.
Zapr Media Labs analyzes the impact of Hollywood’s biggest event among Indian viewers.
Zapr presents the reach impact of top Bollywood stars in two popular talk shows on Indian TV.
We measured unique viewership for all Bollywood movies aired on TV across Zapr's 40 million plus user base.
Our quest to find Queen Bee reveals interesting insights on each actor’s reach and audience loyalty.
Zapr Media Labs conducted a study on all things Bollywood and put together this report based on TV viewership.
Zapr Media Labs helped a leading English movie channel capture higher genre share by targeting viewers of competitor channels.