Golden Globes 2018, one of the biggest Hollywood nights, was simulcast live on Colors Infinity, VH1 and Comedy Central at 7:30 AM with a prime time repeat at 9:00 PM. At Zapr, we analysed the show’s reach across three channels, and despite India’s majority Hindi language market, the show garnered Read more…
The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered 2.6 million TV viewers. At Zapr Media Labs, we analysed viewership for the first five weeks and found consistent viewership across episodes, with impressive show-stickiness indicators! Following its Hindi counterpart, the new season opened Read more…
Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?
This study breaks down the show's success indicators like stickiness, migration from other shows, geo level penetration and purchase power of viewers.
Ind vs Aus ODIs garnered as high as 113.7 million viewers for a single match. At Zapr, we found out who exactly tuned in: gender, age, spending indicators.
Viewers of Top Hindi GECs watched a lot of premium content on news and sports channels, while their mobile handset-type data suggests high-spending patterns.
The Amitabh Bachchan hosted show has claimed nearly 50% share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season.
This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
Zapr analyzes viewership of Filmfare Awards; the metrics reflect purchase power and consumption patterns of viewers.
Zapr Media Labs analyzes the impact of Hollywood’s biggest event among Indian viewers.
Zapr presents the reach impact of top Bollywood stars in two popular talk shows on Indian TV.