The brand targeted IPL viewers who watched their closest competitor’s TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.
The DSP (Digital Signal Processing) team at Zapr talks about the intractable problems they face in building something that has never been done before – tracking consumption for all media through passive audio fingerprinting.
Chhavi Parasher has worked with almost all aspects of Zapr technology – data center, infrastructure, android SDK and ad-tech. Besides the work, what she loves most about Zapr are the people who have come to feel like family.