Club Mahindra is the largest vacation ownership brand outside the United States (US), operating over 50 resorts in India and several overseas destinations. Last year, Club Mahindra’s TV commercial hit the airwaves aiming to sell holidays to people who are too busy to actually take them. Club Mahindra came up Read more…
Raymond, a leader in fabric and fashion retail, on how Zapr’s targeting made TV viewers impulsively engage with their ready-to-wear collection on mobile.
Myntra, leader in Indian fashion e-commerce, on how Zapr data enabled them to profile users by their TV consumption, creating highly relevant app experience.
Anand Chakravarthy, Managing Partner at Maxus India, on how Zapr allows media planners to delve deeper into consumer data for real, actionable insights.
Tushar Vyas, Chief Strategy Officer at GroupM, talks about Big Data in marketing and Zapr's work with deterministic consumer analytics.
Subramanya Sharma, CMO at Cleartrip, talks about how cutting edge technology at Zapr Media Labs disrupts the media and advertising industry.
Starcom Worldwide is a global media-tech company with the vision of combining data and technology to deliver valuable human experiences. Some of their top clients include Samsung, Western Union, Heineken and Honda.
Here is an excerpt from our conversation with Mallikarjun Das, Group CEO at Starcom India.(more…)
The Data Alliance is WPP’s data practice established across the globe, and is responsible for helping brands and their agency partners connect diverse information sources, tools and human expertise. Data Alliance works with leading technology vendors from IBM and Adobe to Twitter, Facebook and Google.
An excerpt from a conversation with Baldeep Singh, Country Manager at WPP Data Alliance on Zapr Media Labs.(more…)
An excerpt from our conversation with Pepperfry's Head of Brand & Retention Marketing. The brand partnered with Zapr for a video campaign with unique television-based targeting parameters.