The brand targeted IPL viewers who watched their closest competitor's TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.
Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition
Zapr detected exactly who watched Orra and their competitors' ads on TV. We engaged with 1 Mn+ audiences and converted Orra's offline competition into online engagement.
Zapr got large TV viewing audiences to actually land on the point of purchase: UrbanClap saw 35% higher CTRs + impressive app downloads.
Dell India uses Zapr's unique technology to analyze offline TV consumption, and reaches more than 1.2 million people on mobile with CTRs as high as 5.16%
Zapr executed a mobile campaign for Raymond's new clothing lines and achieved CTRs over double the benchmark for video engagement on mobile.
Cross Platform targeting certainly is (or should be) the mantra for Brand advertisers in an era where smartphones are your digital best-friend. For advertisers who are looking to compliment TV ad campaigns and optimize their marketing strategy across media platforms, the best way to ensure top-of-mind recall is to re-engage Read more…
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)
In the age of digital everything, advertising on Television is expensive but the opportunity it provides is unparalleled - A brand image can be constructed quicker and on a much larger scale, solving problems such as awareness and top of mind recall effectively. How can these TV ads find their way to relevant audiences and ad viewers to drive Brand Frequency in the most effective manner?
When Brands advertise on television, they don’t just settle for “awareness”. They want maximum recall among target audiences. And how best to attain this? By continuous exposure to brand messages.
For our clients, Zapr provides the only platform that helps connect TV and mobile comprehensively for brand campaigns.
Zapr Media Labs we recently executed an advanced targeting campaign for a new product by a major Banking and Financial Services brand. We identified specific individuals who had watched the brand’s offline TV commercials over a period of time and engaged with them on their smartphones.(more…)
At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast spectrum of niche audiences.
We recently solved an interesting tactical challenge for our new client, a major global protein supplement brand. The brand’s strategy called for targeted communication to reach out to premium audiences with affinity for content across the brand’s target groups.(more…)
TV show promos are an integral part of reaching out to target audiences while a show airs on television, and even way before it does. However, equally important is making sure that audiences do end up watching the show amidst an array of other shows in the same genre.
At Zapr Media Labs, our latest campaign was something completely new and unique: we helped a major TV broadcaster reach out to people who have watched their show promo on TV, and re-engage with them on Facebook. Moreover, to capture maximum share-of-mind, we also reached out to people who watch other TV shows in the same genre.(more…)