Zapr is the first Indian company verified by world leading Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.
The brand targeted IPL viewers who watched their closest competitor’s TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.
Agam joined Zapr fresh out of college, and went straight to developing Android apps and massive data centers. His journey at Zapr begins with three founders and an intern trying to solve big, challenging technology problems.
The DSP (Digital Signal Processing) team at Zapr talks about the intractable problems they face in building something that has never been done before – tracking consumption for all media through passive audio fingerprinting.