How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra
Club Mahindra gets 3x higher conversions by targeting TVC viewers on mobile near real time. Discover how this seamless integration created an impulse to engage.
Latest Posts
How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra
Club Mahindra gets 3x higher conversions by targeting TVC viewers on mobile near real time. Discover how this seamless integration created an impulse to engage.
Major automobile brand captures one-third of its closest competitor’s audience during IPL
The brand targeted IPL viewers who watched their closest competitor’s TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.
Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition
Zapr detected exactly who watched Orra and their competitors’ ads on TV. We engaged with 1 Mn+ audiences and converted Orra’s offline competition into online engagement.
From Intern to Team Lead in Four years: Agam Jain on building Zapr’s tech from scratch
Agam joined Zapr fresh out of college, and went straight to developing Android apps and massive data centers. His journey at Zapr begins with three founders and an intern trying to solve big, challenging technology problems.
Zapr partners with WPP’s GroupM and Wunderman for data platform ‘Zipline’
WPP and group companies partner with Zapr to reach large TV audiences for product ‘Zipline’, a centralized platform for activating various data tools.
How TV-To-Mobile targeting works: UrbanClap gets TV ad viewers to download their app
Zapr got large TV viewing audiences to actually land on the point of purchase: UrbanClap saw 35% higher CTRs + impressive app downloads.
Inside Zapr: The team that breaks down sound to numbers
The DSP (Digital Signal Processing) team at Zapr talks about the intractable problems they face in building something that has never been done before – tracking consumption for all media through passive audio fingerprinting.
How Dell bridged offline TV with targeted engagement on Mobile
Dell India uses Zapr’s unique technology to analyze offline TV consumption, and reaches more than 1.2 million people on mobile with CTRs as high as 5.16%
“I never knew that I could do so much” – Chhavi Parasher on a seriously fun life at Zapr
Chhavi Parasher has worked with almost all aspects of Zapr technology – data center, infrastructure, android SDK and ad-tech. Besides the work, what she loves most about Zapr are the people who have come to feel like family.
Raymond: The Complete Mobile campaign with Zapr Media Labs
Zapr executed a mobile campaign for Raymond’s new clothing lines and achieved CTRs over double the benchmark for video engagement on mobile.
