Max Bupa, India’s leading health insurance brand, launched a new product ‘GoActive’ earlier this year. With new-age offers like ‘OPD visits & diagnostics’, ‘personalised health coaching’, early age enrolment discount under ‘AdvantAGE’, ‘I-Protect’, ‘behavioural counselling’, the health insurance offering disrupted Read more…
We’re excited to announce yet another international win for Zapr at the UK based ‘Effective Digital Marketing Awards’ for ‘Most Effective Entertainment Campaign’with Star India, and a special ‘Chairman’s Award’ recognizing Zapr as a cutting-edge platform that bridges the offline and the online worlds. Being Read more…
Break the content clutter to grab the largest viewership pie on TV – dance reality shows on Hindi GECs counter the overdose of Indian TV soaps and attract more audiences every day with its unique show formats. With 11% viewers Read more…
Though one cannot completely stay away from the daily dose of drama, romance, comedy and fantasy, the recent rise of biopics in the Hindi GEC segment is indeed a wave of new content. At Zapr, we analysed three Hindi biopics Read more…
A fresher to work life, Aditi paved her own way through the challenges at Zapr. Sheer hard work and passion combined with Zapr’s mentorship let her garner control over what she does here. Currently handling viewership data, the delicate component Read more…
We’re delighted to share with you that Zapr Media Labs has won at The Drum MOMAs (Marketing On Mobile Awards) for ‘Best Use Of Technology’ and is a runner-up for ‘Most Effective Programmatic Buying Mobile Campaign’. This is our fourth Read more…
Colors TV, a major Indian broadcaster, had been running its successful Hindi drama series ‘Shakti’ for over a year during a peak primetime slot. But with rising competition from other Hindi entertainment channels, Colors Shakti ran into a problem – Read more…
Gagan joined Zapr to explore different technologies and found himself in a culture where the time taken to learn was always acceptable. In two years, he has become the guy for all Tech Literature. Read how nuanced perspectives have shaped Read more…
The Great Indian Laughter Challenge (TGILC) returned on TV 9 years after the Season 4 finale. The show that introduced stand – up comedy to Indian television had been a launching platform for stars like Kapil Sharma who now hosts Read more…
DevOps is not just a term. It’s a culture. Ankit joined Zapr as the first member of DevOps team and for him, it has been a journey of a lifetime here. While DevOps team just bridges the development and operations Read more…
