The Primetime Emmy awards, usually dubbed ‘the TV Oscars’, is a popular TV event that awards the best shows on television. At Zapr, we analyzed the show’s TV viewership and found some interesting insights. From an industry perspective, Primetime Emmy Read more…
After being listed on LinkedIn’s Top Startups 2018, we’re happy to announce yet another ranking that puts Zapr at the forefront of technological revolution in business. Zapr’s audio fingerprinting algorithm has been evaluated as one of the best in the Read more…
LinkedIn recently released its global list of top companies for 2018 and has extended its pick this year from the US and UK, to include other countries like India. We’re very happy to announce that Zapr has been ranked among Read more…
India’s massive wins at the Asian Games 2018 not only created a whirlwind in the sporting world but also took the TV viewing landscape by storm. With millions tuned in across both urban and rural audiences, Zapr analyzed the viewership Read more…
Max Bupa, India’s leading health insurance brand, launched a new product ‘GoActive’ earlier this year. With new-age offers like ‘OPD visits & diagnostics’, ‘personalised health coaching’, early age enrolment discount under ‘AdvantAGE’, ‘I-Protect’, ‘behavioural counselling’, the health insurance offering disrupted Read more…
We’re excited to announce yet another international win for Zapr at the UK based ‘Effective Digital Marketing Awards’ for ‘Most Effective Entertainment Campaign’with Star India, and a special ‘Chairman’s Award’ recognizing Zapr as a cutting-edge platform that bridges the offline and the online worlds. Being Read more…
Break the content clutter to grab the largest viewership pie on TV – dance reality shows on Hindi GECs counter the overdose of Indian TV soaps and attract more audiences every day with its unique show formats. With 11% viewers Read more…
Though one cannot completely stay away from the daily dose of drama, romance, comedy and fantasy, the recent rise of biopics in the Hindi GEC segment is indeed a wave of new content. At Zapr, we analysed three Hindi biopics Read more…
A fresher to work life, Aditi paved her own way through the challenges at Zapr. Sheer hard work and passion combined with Zapr’s mentorship let her garner control over what she does here. Currently handling viewership data, the delicate component Read more…
We’re delighted to share with you that Zapr Media Labs has won at The Drum MOMAs (Marketing On Mobile Awards) for ‘Best Use Of Technology’ and is a runner-up for ‘Most Effective Programmatic Buying Mobile Campaign’. This is our fourth Read more…
