How Atreyee Dey redefined both Big-Data problems and Gender Norms
Solving complex Big-Data problems everyday, Atreyee is pushing the boundaries of data search and retrieval in an industry where women have had lesser space so far.
Latest Posts
How Atreyee Dey redefined both Big-Data problems and Gender Norms
Solving complex Big-Data problems everyday, Atreyee is pushing the boundaries of data search and retrieval in an industry where women have had lesser space so far.
Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile
Godrej reached audiences who had never watched their TV ads: more than 70% completed video views on mobile among targeted SECs.
Zapr Testimonials | Anand Chakravarthy, Managing partner – Maxus India
Anand Chakravarthy, Managing Partner at Maxus India, on how Zapr allows media planners to delve deeper into consumer data for real, actionable insights.
Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile
Flying Cursor uses Zapr targeting to reach offline viewers of their client bike brand’s commercials during IPL: 4x higher website traffic + 2x engagement.
What keeps Indian Engineers up at night | Zapr Fireside
Siddharth Agarwal VP and Head of Engineering at Zapr in conversation with Sharan Tulsiani, VP BD and Alliances, address some of the basic concerns that Indian engineers currently face.
First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency
Zapr is the first Indian company verified by world leading Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.
Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile
Kotak Mahindra targeted smartphone users who missed the TV ads of their mobile banking app ‘811’. The campaign got 2x higher completed video views + impressive app downloads.
How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra
Club Mahindra gets 3x higher conversions by targeting TVC viewers on mobile near real time. Discover how this seamless integration created an impulse to engage.
Major automobile brand captures one-third of its closest competitor’s audience during IPL
The brand targeted IPL viewers who watched their closest competitor’s TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.
Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition
Zapr detected exactly who watched Orra and their competitors’ ads on TV. We engaged with 1 Mn+ audiences and converted Orra’s offline competition into online engagement.
