3.7 million TV viewers in India watched Roger Federer earn his 18th Grand slam title with his win over Rafael Nadal at the Australian Open 2017. 1 million people tuned in to watch Tennis-star sisters Venus Williams and Serena Williams battle it out at the women’s finals. The Sania Mirza-Ivan Dodig duo drew 0.68 million Indian TV viewers for the mixed double finals.
We’ve mapped the tournament’s geographic reach and viewership impact in India for these matches using Zapr Media Lab’s TV-to-Mobile analytics:
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.