Infographics

New Kannada serial ‘Niharika’ grabs top Weekday Primetime viewership

Pitched as a story that moves away from the usual ‘kitchen drama’, Kannada serial Niharika on Star Suvarna got 2.5 million viewers to tune in so far. Only few weeks after its launch, Niharika is the third most watched Kannada Primetime show for the Weekday 8:00 PM to 8:30 PM slot!

Zapr Media Labs takes a quick look at key success indicators such as loyalty, growth and viewing trends.

block_1.png

15th Dec received highest viewership for the show so far  – 0.62 million.

As seen in the graph below, Niharika experienced reasonably stable viewership across episodes aired between 12th – 29th December.

block_3.png

Our research shows that 30.3% of viewers who watched the launch episode continued watching the second episode on the very next day! That means almost 1/3 of the first episode’s viewers enjoyed the show and came back to watch it again.

block_4.png

At Zapr Media Labs, we compared the show’s performance with other shows in the 8:00 PM to 8:30 PM slot. Niharika made it to Top Five most watched Kannada shows in its Weekday Primetime slot.

block_6.png

As expected, Karnataka had the largest number of viewers for the show. Maharashtra followed with significant viewership. Other South Indian states like Tamil Nadu, Andhra Pradesh and Kerala made it to Top Five.

block_5.png


Found these insights interesting? visit http://www.zapr.in

Reach out to us at hello@zapr.in to know more about TV to Mobile Audience targeting, Indian Television Analytics and cutting edge use-cases with Zapr technology.

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.

truste-privacy.jpg

0 comments on “New Kannada serial ‘Niharika’ grabs top Weekday Primetime viewership

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: