The Indian cricket team’s last tour for the year 2016 has garnered 120 million unique viewers so far in the series.
Let’s look at the viewership trends for each Test match and the geographic reach of the series:
The Test matches have remained consistently popular so far in the series.
Take a look at the daily viewership trends for each Test match:
Three South Indian states – Tamil Nadu, Andhra Pradesh and Karnataka featured in the Top five states with highest viewership.
Maharashtra led the chart with 16.1 million viewers.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.