Infographics

Global Citizen Festival India 2016: all about the TV viewership!

Check out everything you need to know about the event’s Live TV viewership as Coldplay, A.R. Rahman, Demi Lovato, Jay Z and many other famous artists put the stage on fire.

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Aired LIVE on 19th November from 5:00 PM to 11:00 PM, the Global Citizen Festival India 2016 received a total TV viewership of 2 million people across India.

The day witnessed the largest number of TV viewers between 8:00 PM and 9:00 PM when the much awaited Coldplay concert commenced.

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Mumbai which hosted the Festival saw high interest among TV viewers: 2.9 Lakh individuals tuned in to watch the Live coverage on Television. Other metropolitan cities like Hyderabad, Bangalore, Delhi and Pune made it to Top 5 cities with highest viewership.

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Found these insights interesting? visit http://www.zapr.in

Reach out to us at hello@zapr.in to know more about TV to Mobile Audience targeting, Indian Television Analytics and cutting edge use-cases with Zapr technology.

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.

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