2 Mn Indian TV viewers watched the ‘UFC 204’ LIVE on 9th October 2016. The telecast had the highest viewership from 9:00 AM to 10:00 AM: witnessing the UFC Middleweight Championship bout between current champion Michael Bisping and the former Pride Middleweight champion Dan Henderson.
The city of Mumbai had the highest number of viewers tuned in to watch the championship LIVE on television – 1 Lakh viewers. Chennai and Hyderabad followed closely. Northeastern cities like Aizawl, Dimapur and Kolkata also experienced high viewership and made it to Top Ten.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.