Infographics

Bigg Boss Kannada: 12.2 Mn watch show launch

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The Grand Opening of ‘Bigg Boss Kannada’ on Colors Kannada received 12.2 Mn viewers. Aired from 6:00 PM to 11:00 PM, the show’s Grand Opening received consistent viewership and touched a peak at 9:00 PM with 7.1 million TV viewers.


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The show received higher viewership among urban audiences – 7.3 million viewers, compared to rural audiences – 4 million viewers.

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Found these insights interesting? visit http://www.zapr.in

Reach out to us at hello@zapr.in to know more about TV to Mobile Audience targeting, Indian Television Analytics and cutting edge use-cases with Zapr technology.

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.

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