The Grand Opening of ‘Bigg Boss Kannada’ on Colors Kannada received 12.2 Mn viewers. Aired from 6:00 PM to 11:00 PM, the show’s Grand Opening received consistent viewership and touched a peak at 9:00 PM with 7.1 million TV viewers.
The show received higher viewership among urban audiences – 7.3 million viewers, compared to rural audiences – 4 million viewers.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.