The India vs New Zealand tour has taken off splendidly: 117.7 Mn Indian TV viewers tuned in to watch the Test Cricket series between 22nd September and 9th October. Here’s a look at some of the viewership trends:
The series has experienced rising viewership: from 33.3 Mn viewers in the first match to almost double the number of viewers on 9th October – 63.8 million.
Here are some of the geo-specific viewership trends for the test series: Maharashtra had the largest urban audience with 11.1 million unique viewers. Tamil Nadu commanded the highest number of viewers among rural audiences – 5.7 million unique viewers.
Among cities in India, Mumbai had the largest number of viewers tuned in for the series so far: 7.1 million unique viewers. This was followed by other metropolitan cities like Hyderabad, Chennai, Bangalore and Delhi.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.