The launch episode of ‘Big Mahotsav’ on 9th September 2016 garnered 0.72 million viewers. Showcasing stage performances by acclaimed folk artists to celebrate Indian cultural events, the show has received consistent viewership since its launch. The telecast on 16th September received the highest viewership with 1.38 million people tuned in to watch the show.
Uttar Pradesh claimed the highest share of viewership for ‘Big Mahotsav’. Rural audiences claimed larger viewership shares, except for the states of Maharashtra and Gujarat which had higher number of urban viewers tuned in to watch the show.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.