After the success of popular mystical thrillers such as Naagin on Indian television, another TV series in the same genre has been launched this month: Raj TV’s “Kaakha Kaakha” saw 3 lakh viewers watching the show on the first day that it was aired on TV.
The show was telecast across three time slots and interestingly, the morning 9:30 AM and the prime-time 9:30 PM telecasts both had the same number of viewers tuned in.
Urban audiences in Tamil Nadu claimed double the viewership of the rural audiences.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.