TV Viewership Analysis

Kannada kids reality TV show ‘Drama Juniors’ claims highest weekend TV viewership across genre

Attracting 13.5 million TV viewers during the weekend in the first week of June, Zee Kannada’s popular kids reality TV show ‘Drama Juniors’ has claimed the highest TV viewership among Kannada entertainment shows aired on weekend prime-time.

genreshare-kannada-june4&5-13062016.png

Owing to the summer break and a growing popularity of kids reality TV shows watched by all age groups within a household, the show has experienced a consistent and rising TV viewership since its premiere on 30th April.

Tracing the competitive journey of kids being trained in the art of acting by old-timers, the show is aired on weekends from 9:00 PM to 10:30 PM. The show experienced the highest TV viewership on 5th June with 6.9 million viewers.

weeklyreach-dramajuniors-13-06-2016.png

‘Drama Juniors’ enjoys a massive viewership in Karnataka which claims a home state’s share of 96% of the total TV viewership for the first week of June.

statereach-dramajuniors-13062016.png

“Kids’ reality shows are one of our most successful formats,” says Ashish Golwalkar of Zee TV. The TV viewership numbers certainly agree.


Found our insights interesting? visit us on http://www.zapr.in

Or write to us directly on bhavna@zapr.in

Subscribe to our newsletter for continued updates on interesting TV viewership insights and ZAPR’s effective brand engagement campaigns: http://eepurl.com/b4dntj

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR audience platform, millions of TV viewers can now be connected and engaged with interactive mobile content and ads.

ZAPR’s privacy and data collection & management policies are certified by “TRUSTe” – a leading global Data Privacy Management (DPM) and privacy compliance entity. Other companies certified by TRUSTe: Apple, Microsoft, ComScore, InMobi and more. Visit: https://www.truste.com/

About ZAPR Blog

Indian TV viewership analysis: shows, channels viewed by millions across states and cities. Identify and reach your most relevant audience through ZAPR insights.

0 comments on “Kannada kids reality TV show ‘Drama Juniors’ claims highest weekend TV viewership across genre

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: