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India vs. New Zealand Test Cricket series: 117.7 Mn viewers so far

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The India vs New Zealand tour has taken off splendidly: 117.7 Mn Indian TV viewers tuned in to watch the Test Cricket series between 22nd September and 9th October. Here's a look at some of the viewership trends:

The series has experienced rising viewership: from 33.3 Mn viewers in the first match to almost double the number of viewers on 9th October - 63.8 million.

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Here are some of the geo-specific viewership trends for the test series: Maharashtra had the largest urban audience with 11.1 million unique viewers. Tamil Nadu commanded the highest number of viewers among rural audiences - 5.7 million unique viewers.

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Among cities in India, Mumbai had the largest number of viewers tuned in for the series so far: 7.1 million unique viewers. This was followed by other metropolitan cities like Hyderabad, Chennai, Bangalore and Delhi.

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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