TV Analytics

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

From being the only TV personality in The Forbes India Celebrity 100 list last year to now signing a 110 crore contract with Sony Entertainment, Kapil Sharma’s comedy stint has certainly outdone everybody on Indian Television.

We previously analysed the massive impact of his shift from Colors’ Comedy Nights with Kapil to Sony TV’s The Kapil Sharma Show. Zapr Media Labs now traces Kapil Sharma’s journey with the show that has unequivocally crowned him Kingpin of Hindi Television Entertainment.

Here are four reasons why we think he totally bagged that contract:

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By zaprmedialabs, ago
TV Analytics

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.

Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?

Let’s find out.

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By zaprmedialabs, ago
TV Analytics

Zapr reveals English reality music fans in India

voice&stage1.jpgThe two new season telecasts of 'The Voice' and 'The Stage', both launched in the month of September, are the only two English music reality shows currently airing on Indian television. At Zapr Media Labs, we thought it would be interesting to measure these audiences to isolate and segment overlapping viewers. Here are some of the viewership trends we discovered:

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By zaprmedialabs, ago
TV Analytics

The reason behind Jhalak Dikhhla Jaa’s 33.5 Mn viewership: Do promos really make people watch a show? 

Jhalak.jpg

The TV promo of ‘Jhalak Dikhhla Jaa season 9’ was released on June 21st and broadcast on several channels while popular shows aired. The promo features actress and model Jacqueline Fernandez - who recently got "married" to Hindi entertainment kingpin, Kapil Sharma, on his hit TV show -  as the brand ambassador and show judge. The show premier had 33.5 million viewers tuned in during the 8 PM telecast on 30th July. 17% of the people who watched this first episode had previously been exposed to the show promo on TV. Who were these viewers and what made this audience come back for the real deal?

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By zaprmedialabs, ago
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