TV Analytics

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.

Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?

Let’s find out.

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By zaprmedialabs, ago
Case Studies

Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network

At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast spectrum of niche audiences.

We recently solved an interesting tactical challenge for our new client, a major global protein supplement brand. The brand’s strategy called for targeted communication  to reach out to premium audiences with affinity for content across the brand’s target groups.

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By zaprmedialabs, ago
TV Analytics

In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs

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Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original shows like ‘The Stage’ and ‘Vogue BFFs’. Competing with other premium English channels such as Star World Premiere, AXN and FX, the channel has seen high loyalty from viewers: 84% of those who watched Colors Infinity in the months of April and May have continued watching the channel through September 2016.

With an average weekly viewership of 25.2 million viewers (Aug-Sept), has Colors Infinity successfully served differentiated English content to their audience? Let's take a look at these viewers.

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By zaprmedialabs, ago
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