The Amitabh Bachchan hosted show has claimed nearly 50% share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season.
This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
The report uses key metrics to gain insight into how MasterChef India has successfully positioned itself as a popular Hindi GEC show with high reach among niche Food and Lifestyle audiences.
Pitched as a story that moves away from the usual 'kitchen drama', Kannada serial Niharika on Star Suvarna got 2.5 million viewers to tune in so far. Only few weeks after its launch, Niharika is the third most watched Kannada Primetime show for the Weekday 8:00 PM to 8:30 PM slot!
Zapr Media Labs takes a quick look at key success indicators such as loyalty, growth and viewing trends.(more…)
With smashing movie premieres like Sultan and widely viewed primetime specials Sony Max celebrated its success with campaign ‘Naaz hai humein apni Deewangi pe’ in November. Broadcast across several Hindi channels on Indian Television, the TVCs experienced an average viewership of 16.7 million viewers each day. This got us curious. Just Read more…
From being the only TV personality in The Forbes India Celebrity 100 list last year to now signing a 110 crore contract with Sony Entertainment, Kapil Sharma’s comedy stint has certainly outdone everybody on Indian Television.
We previously analysed the massive impact of his shift from Colors’ Comedy Nights with Kapil to Sony TV’s The Kapil Sharma Show. Zapr Media Labs now traces Kapil Sharma’s journey with the show that has unequivocally crowned him Kingpin of Hindi Television Entertainment.
Here are four reasons why we think he totally bagged that contract:(more…)
'Super Singer Junior' is back with a bang! The Tamil reality show, now in Season 5, continues to be popular with viewers across South India.
Here's a quick look at Zapr Media Lab's analysis of the show's viewership:(more…)
Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends
VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festival India on 19th Nov 2016. Aired on VH1 from 5:00 PM to 11:00 PM, the telecast garnered 2 million viewers across India.
Successfully meeting the channel’s aim to boost original content and simultaneously set the stage for International music, the telecast gave newly branded VH1 a 26.2% jump in viewership compared to the previous two weeks.
Interestingly, 86% of those who watched Global Citizen Festival India LIVE on VH1 have consumed content in English movie channels for the months of October and November. What else do they consume on Television?
Which parts of India watch a great deal of content on VH1? Does the channel’s weekday and weekend viewership differ radically?(more…)
Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV
The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.
Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?
Let’s find out.(more…)