TV Analytics

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of undefeated matches at the England Tour of India. Subsequently Star Sports 1 and 3 which aired the Test series Live on Television saw 13% growth in Average Time Spent (ATS) by viewers.

At Zapr Media Labs we delved deep into the tour’s viewership and our analytics have brought to light the content consumption patterns of core Cricket fans in India.

(more…)

By zaprmedialabs, ago
TV Analytics

Women’s Cricket: India’s next big Sport?

It’s been a great year for Indian women’s sports: from winning Olympic medals to the first season of the Women’s Kabaddi Challenge. Most recently, the Indian Women’s Cricket Team won its sixth consecutive victory in the ACC Women’s Asia Cup with 5.5 million Indians watching. In just one match the viewership for Women’s Cricket surpassed that of any day of the much hyped Premier Futsal League, which included celebrities like A.R Rahman and Ronaldinho.

Can Women's Cricket be the next televised sport sensation like Kabaddi or Football? Let’s take a look the numbers.

(more…)

By zaprmedialabs, ago
TV Analytics

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.

The ODI game format garnered 64% higher viewership than the Test matches, even rivalling the viewership numbers of the world’s largest viewed cricket league - the IPL.

(more…)

By zaprmedialabs, ago
TV Analytics

Beyond Football: 31.6 Mn viewers watch the opening of Hero ISL

HERO.JPG

What became the world’s fourth biggest football league with its very first game season in 2014, the Indian Super league (ISL) is back this year with an opening day that received 31.6 million TV viewers in India. This number is close competition to the most recent season of Pro Kabaddi League which saw an opening of 34.4 million viewers.

Sharing only 2.8% of viewers with the UEFA Euro football tournament this year. Has the Indian Super league successfully gone beyond just football fans in India?

(more…)

By zaprmedialabs, ago
TV Analytics

India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format

india vs west indies IMAGE.jpg

The India vs West Indies T20 matches saw 121 million viewers tuned in to watch the live telecasts on 27th and 29th August - almost as massive as the IPL viewership this year. The preceding test matches in the same series garnered a big viewership of 70 million viewers, despite popular knowledge that test cricket has taken a back seat with the game’s gradual evolution to more fast-paced formats. Interestingly, a large portion of these viewers have also watched previous cricket tournaments. Do these viewers make up an audience loyal to cricket, regardless of the format in which the game is played?

(more…)

By zaprmedialabs, ago
Show Buttons
Hide Buttons