TV Analytics

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered 2.6 million TV viewers. At Zapr Media Labs, we analysed viewership for the first five weeks and found consistent viewership across episodes, with impressive show-stickiness indicators! Following its Hindi counterpart, the new season opened Read more…

By zaprmedialabs, ago
TV Analytics

Salman Khan steals weekend Hindi entertainment viewership:  ‘Sultan’ and ‘Bigg Boss 10’ boost channel performance

The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered on television (Sony Max), while Colors TV launched season 10 of India’s most popular reality TV show ‘Bigg Boss’ - hosted by Salman Khan for the sixth time. The shows had a massive impact on weekend Hindi entertainment viewership - giving popular TV shows like The Kapil Sharma Show a run for their money.

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By zaprmedialabs, ago
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