This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
Solving complex Big-Data problems everyday, Atreyee is pushing the boundaries of data search and retrieval in an industry where women have had lesser space so far.
Godrej reached audiences who had never watched their TV ads: more than 70% completed video views on mobile among targeted SECs.
Anand Chakravarthy, Managing Partner at Maxus India, on how Zapr allows media planners to delve deeper into consumer data for real, actionable insights.
Flying Cursor uses Zapr targeting to reach offline viewers of their client bike brand's commercials during IPL: 4x higher website traffic + 2x engagement.
Siddharth Agarwal VP and Head of Engineering at Zapr in conversation with Sharan Tulsiani, VP BD and Alliances, address some of the basic concerns that Indian engineers currently face.
Zapr is the first Indian company verified by world leading Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.
Kotak Mahindra targeted smartphone users who missed the TV ads of their mobile banking app '811'. The campaign got 2x higher completed video views + impressive app downloads.
Club Mahindra gets 3x higher conversions by targeting TVC viewers on mobile near real time. Discover how this seamless integration created an impulse to engage.
The brand targeted IPL viewers who watched their closest competitor's TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.